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Advertising

To advertise on RNA please fill in the form below and we will get back to you as soon as possible.

RNA and Mearns FM now offer joint advertising in addition to our own! Click Here for more information

Why Radio?

1) Radio sells everywhere.

Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.

2) Radio sells with intimacy.

In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.

3) Radio escapes advertising’s clutter.

Today’s newspapers average 2/3 advertising to 1/3 editorial content. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium.

4) Reach is nice, but frequency sells.

Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio.

5) You’re always on the front page with radio.

With radio advertising you are front and centre in the listener’s attention span when your ad is on the air. You’re never buried on page 42. On Radio North Angus you will never be surrounded by your competitor’s ads. With radio, you are always on the front page.

6) This is a Win / Win!

You’ll be making a vital contribution to a true community project – as well as reaching a new audience of potential customers for your business.

If you’d like to explore this further please call us on 01241 871446 or email  us.